Have the gift of gab? Well lucky you! Why? Because in the world of marketing, the gift of gab in small business can be a huge asset — that is so long as you leverage your voice properly.

Let’s plant some seeds on how you can do this. Here are 5 of my favorite ways to leverage your voice to market yourself and your small business:

➊ Public Speaking

Very few ways can unequivocally set you apart from the pack as well as public speaking. It immediately lends credibility. It positions you in the mind of your target market as the obvious expert in your field.

➋ Teleseminars and Webinars

Is the face-to-face of public speaking too uncomfortable for you? Or, maybe you just want to supplement your other public speaking efforts. Either way, conducting teleseminars and webinars may be the way the go.

Teleseminars and webinars are best used in marketing to inexpensively leverage your voice talents to both educate and allow prospects to test drive what you bring to the table for them.

➌ Podcasting

Using audio to educate your target market on a regular basis via podcasts is a fantastic way to build credibility and top-of-mind awareness with your target market.

Podcasting holds a certain attraction for its rather large community of enthusiasts — almost cult-like in terms of their passion for it. And that passion can potentially be leveraged into major success for you.

➍ Radio

Becoming a guest expert on business radio talk shows both on traditional radio stations as well as Internet-based ones can have a huge impact on exploding your business quickly.

If you are finding it difficult getting on radio shows as an expert, start building relationships with the show hosts by calling in regularly as a listener in an attempt to add value to the show.

➎ Networking

This is the forum for flexing your gab muscles. 

Whether it’s in person at networking events, seminars, or trade shows. Or maybe it’s online in social networking sites such as Facebook, LinkedIn or Twitter. Either way, your ability to chat it up with your target market will definitely set you apart from the competition.

So in closing

If you happen to have the gift of gab, go with it. Continually nurture and leverage it so it can serve as a means to get you where you want to go. 

And the best part… typically, the marketing strategies and tactics that are based on this gift are inexpensive yet extremely effective.

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The Dean Mercado Company helps Small Business Owners optimize and scale their business.


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