Have the gift of gab? Well lucky you! Why? Because in the world of marketing, the gift of gab in a small business can be a tremendous asset — that is so long as you leverage your voice properly.
Let’s plant some seeds on how you can do this. Here are 5 of my favorite ways to leverage your voice to market yourself and your small business:
➊ Public Speaking
Very few ways can unequivocally set you apart from the pack, as well as public speaking. It immediately lends credibility. It positions you in the mind of your target market as the obvious expert in your field.
Is the face-to-face aspect of public speaking too uncomfortable for you? Or, maybe you only want to supplement your other public speaking efforts. Either way, conducting webinars may be the way the go.
Webinars are best used in marketing to inexpensively leverage your voice talents to educate and allow prospects to test drive what you bring to the table.
Using audio to educate your target market regularly via podcasts is a fantastic way to build credibility and top-of-mind awareness with your target market.
Podcasting holds a particular attraction for its relatively large community of enthusiasts— almost cult-like in terms of their passion for it. And you can potentially leverage that passion into significant success for you.
Becoming a guest expert on business radio talk shows both on traditional radio stations and Internet-based ones can have a considerable impact on exploding your business quickly.
If you are finding it difficult getting on radio shows as an expert, start building relationships with the show hosts by calling in regularly as a listener to add value to the show.
Networking is the forum for flexing your gab muscles.
Whether it’s in person at networking events, seminars, or trade shows, or maybe it’s online on social networking sites such as Facebook, LinkedIn, or Twitter. Either way, your ability to chat it up with your target market will set you apart from the competition.
So in closing
If you happen to have the gift of gab, go with it. Continually nurture and leverage your voice to serve as a means to get you where you want to go.
And the best part, typically, the marketing strategies and tactics based on this gift are inexpensive yet extremely effective.