This is a tough one for most small business owners in particular. They are thinking about bootstrapping their business, trying to go it alone. They’ve got broad shoulders! They’re tough! They’re strong! They are thinking I can take care of it all! I’m great at marketing! I’m great at sales! Or I’ll just try and learn it and I’ll do it.
Let me tell you, what I see going on out there, it’s painful sometimes. We get a lot of calls to have sales oriented conversations. The only problem is a lot of times when a company calls us, it’s too late. They are already past that point, that point of no return. And that’s a really painful thing to see. It’s like rigor mortis has set in, not the most pleasant thing. And one of the toughest things to do is suggest that maybe you know what, maybe it’s over. Maybe that’s the right course of action. As opposed to digging up some more money and let me try and sell you something. It’s painful to watch folks.
So the idea here is that you don’t need to go it alone. Find a way. Find leverage in your business. Find people you can partner with in different ways and the creativity in you can maybe arrange those things gratis or on barter terms. Find a way!
Where there’s a will, there’s a way. I learned that from my ninth grade Spanish teacher, it was written on the wall in my class. And that’s a long time ago! It said “querer es poder“. Where there’s a will, there’s a way. What does your will look like?
Let me give you an example. You put a baseball team on the field. In baseball there are nine players that go out on the field. If you put a team out there of one, you will get slaughtered all over the place! Then you will realize in the bottom of the ninth inning with two outs, you could have had eight other people out on the field the whole time! You didn’t have to go it alone. It’s the same concept here. The idea is business is not meant to be a one man sport. Think about it before it’s too late. Think about where you can find that leverage in your business. Where you can get assistance. It doesn’t mean that you need someone like me. Find what you need. It doesn’t need to be from within you. Seek out whatever it is you need help in and find a way to work something out. Partner on things. Joint venture is a term, or phrase we use all the time in our business.
Alright so don’t wait until it’s too late. Find a way, think about what are the eight players you could put on your field and what do you need to do to make that happen? I share this message because I care, and I hope you get that!