The Dean Mercado blog is where established service business owners come to sharpen their own leadership, not just their operations. Drawing on more than 20,000 hours of private coaching, Dean Mercado writes from the trenches on Vision, Plan, Act, Reflect, and Mindset to help owners move from Operator to Orchestrator and build a business ready for scale, sale, or legacy.
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If I sat down with your three best people tomorrow, one at a time, and asked each of them where this company is going and why… Would I get one...
Dean Mercado NEW
Executive Summary (TL;DR) Fewer, better starts with a choice: what deserves your best, and what are you willing to stop? Judge the work against your company vision. Set a standard...
Dean Mercado NEW
Executive Summary (TL;DR) Operator leadership can build a good business. It cannot build a big one. Past a few million in revenue, the owner stops being the hardest worker and...
Dean Mercado NEW
Some books don’t finish with you just because you finished reading them. They sit on the shelf for years — sometimes decades — until one quiet morning they call you...
Dean Mercado NEW
Here’s what nobody wants to admit. When it comes to listening… truly listening… We’re all faking it. Come on, you know it’s true. Nodding at the right moments. Making eye...
Dean Mercado NEW
Are You Making the Same Mistakes Over and Over Again? One Step Backward… Ten Steps Ahead! Growing up with three older brothers (and then, after almost 11 years, a younger...
Dean Mercado 