Who else wants world class business advice literally anytime they wish… virtually for free?
Well I’ll tell you, I certainly do!
And why not? There’s plenty of it out there for the taking.
As a matter of fact there’s more available these days than ever before in history.
Mainly because of the ease of access to both the material as well as those who have authored them… thanks mainly to that fabulous luxury we call the Internet.
There are educational and content rich websites, blogs, podcasts, videos, seminars, webinars, and we can go on and on and on here… All available 24/7/365.
However, for all of that new technology that exists today, in my opinion, there’s still one medium that stands head and shoulders above the rest… especially when we consider getting the most bang-for-the-buck!
So what am I talking about here? I’m talking about books!
Books? Yes, Books!
Books are one of the most effective and inexpensive ways of allowing you to climb inside the mind of someone who has been there and done that. Besides providing tremendous insight, they can save you years of struggle.
Personally on average I read about a book a week from either the “self-help” or “business” categories. I share this with you not to impress you in any way, but to impress upon you the importance of reading.
Does this mean you need to be as voracious a reader as I am? Absolutely not!
I read as much as I do for a variety of reasons, besides for the world class business advice, my main reason is just the fact that it’s one of my favorite hobbies… I do it for fun. It just so happens that my hobby brings with it a whole host of residual benefits for me and my business as well.
Just Reading Books Is Not Enough
Now I am a firm believer that if you were to study maybe just a couple of great books from each of the categories I just mentioned to you a moment ago, and diligently practiced applying the wisdom they so generously shared, you would probably see a significant increase in your success.
Often when I’m working with a client I’ll recommend a book or two that would significantly further their success… some clients willingly take on the challenge by running out, buying the book and devouring it immediately. These are typically the clients that seem to move along their path to success the fastest.
Then there are the other clients who kick and scream the whole way… making every excuse in the world why they can’t read what I recommended.
Some of the excuses I hear the most are...
“I don’t have time to read.”
Come on man… isn’t your future worth a measly 15 minutes a day? At that pace, you could still finish about 26 books over the next year.
“But I don’t like to read.”
Well then try an audio book and listen instead.
“I can’t afford to buy the books I want.”
Well than fortunately for you, in America we have a place called a Library where you can borrow them for free.
Now I have to say my responses here were quite gentle… more gentle than I’d like to be because if you’re serious about taking your business and your life up a notch, there is simply no excuse for not reading!
So What Should You Read?
I’ll answer that question with more questions.
What do you want to learn?
Which gaps do you need to fill to improve your lot in life?
The sky is the limit here!
Let me help a bit. The following are some of the must reads that I’ve enjoyed and assimilated from over the past 4 decades. Check them out and let me know what you think!
NOTE: These lists will change often as I continue to read great books daily.
So in Closing...
When was the last time you read a book on marketing?
How about any business book for that matter?
Or better yet how about a book in the self-help genre because if you’re anything like most people, it’s always best to get you out of your own way first; This way, the business and marketing strategies and tactics that you’ve picked up in the other books can stand a chance at succeeding.
Ooh… that’s a bit harsh, however it’s said with only the best intentions for you!
Anyhow, let me leave you with a powerful quote from someone that many consider a guru to the stars in business and that’s Jim Rohn… and he once said, “Most homes valued at over $1,000,000 have a library. That should tell us something.”