Who else wants world class business advice literally anytime they wish… virtually for free?

Well I’ll tell you, I certainly do!

And why not? There’s plenty of it out there for the taking.

As a matter of fact there’s more free business advice available these days than ever before in history.


Mainly because of the ease of access to both the material as well as those who have authored them… thanks mainly to that fabulous luxury we call the Internet.

There are educational and content rich websites, blogs, podcasts, videos, seminars, webinars, and we can go on and on and on here… All available 24/7/365.

However, for all of that digital technology that exists today, in my opinion, there’s still one medium that stands head and shoulders above the rest… especially when we consider getting the most bang-for-the-buck!

So what am I talking about here? I’m talking about books!

Books? Yes, Books!

Books are one of the most effective and inexpensive ways of allowing you to climb inside the mind of someone who has been there and done that. Besides providing tremendous insight, they can save you years of struggle.

Personally, on average I read about a book a week; many of which are from either the “education”, “self-help” or “business” categories. This has been going on for a few decades now… yes, that’s a lot of books! 

I share this with you not to impress you in any way, but to impress upon you the importance of reading. These books all play a big part into both who I am today as well as the successes I’ve enjoyed along the way. For that, I am truly grateful!

Does this mean you need to be as voracious a reader as I am? Absolutely not!

I read as much as I do for a variety of reasons. Besides reading books for the world class business advice, my main reason is just the fact that it’s one of my favorite hobbies… I do it for fun. It just so happens that my hobby brings with it a whole host of residual benefits for me, my family and my business ventures as well.

Just Reading Books Is Not Enough

Now I am a firm believer that if you were to study maybe just a couple of great books from each of the categories I just mentioned to you a moment ago, and diligently practiced applying the wisdom they so generously shared, you would probably see a significant increase in your success.

Often when I’m working with a Client I’ll recommend a book or two that could significantly bring them closer to what they say they want. Some clients willingly take on the challenge by running out, buying those books and devouring them immediately. These are typically the clients that seem to move along their path to success the fastest.

How To Read A Book by Mortimer J Adler
Want to squeeze the most value out of every moment invested in reading business books? Read, read, read "How To Read A Book" by Mortimer J Adler! Click the book above to preview it.

Then there are the other Clients who kick and scream the whole way… making every excuse in the world why they can’t read what I had recommended.

Excuses For Not Reading

Some of the excuses I hear the most are…

“I don’t have time to read.” 

Come on man… isn’t your future worth a measly 15 minutes a day? At that pace, you could still finish about 26 books over the next year.

But I don’t like to read.” 

Well then try an audio book and listen instead.

“I can’t afford to buy the books I want.”

Well than fortunately for you, in America we have a place called a Library where you can borrow them for free. I’m a huge fan of our library system and have been patronizing them since I was a little kid.

Now I have to say my responses here were quite gentle… more gentle than I’d like to be because if you’re serious about taking your business, and your life, up a notch, there is simply no excuse for not reading!

So Which Business Books Should You Read?

Business Books To Read
Shown are: The MINDstretch by Dean Mercado and Barry Laub, Dotcom Secrets by Russell Brunson and Scale by Jeff Hoffman and David Finkel

I’ll answer that question with more questions.

What do you want to learn?

Which gaps do you need to fill to improve your lot in life?

The sky is the limit here!

Let me help a bit. The following are some of the must reads that I’ve enjoyed and assimilated from over the past 4 decades. Check them out and let me know what you think!

NOTE: These lists will change often as I continue to read great books daily.

Most homes valued at over $1,000,000 have a library.

Final Thoughts on Gaining World Class Business Advice from Books

When was the last time you read a book on marketing?

How about any business book for that matter?

Or better yet how about a book in the self-help genre because if you’re anything like most people, it’s always best to get you out of your own way first; This way, the business and marketing strategies and tactics that you’ve picked up in the other books can stand a chance at succeeding.

Ooh… that’s a bit harsh, however it’s said with only the best intentions for you!

Anyhow, let me leave you with a powerful quote from someone that many consider a guru to the stars in business and that’s the late Jim Rohn… and he once said, “Most homes valued at over $1,000,000 have a library. That should tell us something.”

Read any worthwhile business books lately? I’d love to know.

#1 Amazon Bestseller​

The MINDstretch​

49 Inspiring Insights For Business Breakthroughs

Share on facebook
Share on twitter
Share on linkedin


The Dean Mercado Company helps Small Business Owners optimize and scale their business.


150 Motor Pkwy, Suite 401
Hauppauge, NY 11788
☏ 631-333-7436

Scroll to Top