I’m a very fortunate guy! Over the last few decades, I’ve had the distinct pleasure of assisting dozens and dozens of small business owners around the globe step into their power.

For most, that power wasn’t easy to come by. First, they had to work hard for it. Then, they had to get clear on exactly what they wanted and why—both for themselves and their respective business(es).

These very smart small business owners had to have a clear company vision. And it wasn’t until they did, that their business began to take off.

One HUGE lesson learned from delivering all of those business coaching experiences… every small business needs to have a proper Company Vision… period!

What follows are ten powerful company vision quotes from some of the greatest minds our world has offered up so far, and I’d like to share them with you to inspire you to lift your game.

Here goes:

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    ❶ A Simple Definition

    Vision is a destination – a fixed point to which we focus all effort.

    This simple quote on company vision is a great place to start. 

    So—where do you want to take your business? It is a choice—Your choice. And be careful here. In the words of one of my heroes, the late, great Neil Peart of the band Rush, “If you choose not to decide, you still have made a choice.”

    Choose your destination. Otherwise, in the absence of your leadership here, you open the doors for others to operate from their limitations and agendas. Don’t let the inmates run the asylum, so to speak.

    ❷ A Great Company Vision Analogy

    Ones vision is not a road map but a compass.

    A sound company vision provides direction for all involved. It points the way—much like a compass.

    ❸ Set Your Company Up To Win

    If one does not know to which port one is sailing, no wind is favorable.

    Ever notice how when you get clear as to what you want and why you want it, the right things tend to unfold perfectly in front of you?

    Empower the stars to align in your favor. Help the universe (and others around you) to help you!

    Think BIG... Make It Bigger Than You

    Think Big
    Think Big

    The future belongs to those who see possibilities before they become obvious.

    It’s probably safe to say that people likely won’t rally around you, let alone go over and above on your behalf, if doing so is solely to make you rich. Sorry to say, but that’s not an inspiring vision for anyone. Deep down, probably not even for you.

    Your company vision must be bigger than you! People want to be part of something big—something bigger than themselves—a movement that inspires them into action.

    Running your business as a member of the “me too” movement certainly won’t attract the best this world has to offer toward you.

    So my suggestion—make your vision BIG—make it exciting. Make it one that others want to be part of

    A big vision makes you magnetic; It exponentially increases your chances of owning your market.

    ❺ Nothing Happens Until Something Moves

    Vision without execution is hallucination.

    To achieve any worthwhile goal, you must take massive action if it’s important enough to you.

    Otherwise, your vision isn’t really a vision at all. It’s a pipe dream.

    ❻ The Importance Of Vision To Your Team

    People only see what they are prepared to see.

    After logging well over ten thousand hours coaching small business owners, this one pains me greatly.

    Why? Because it affects not only the company’s ability to level up but each team member’s ability to evolve. And then we wonder why they are seemingly underachieving. Ooh—that one may sting a little.

    Help them, help you better!


    By providing a clear and distinct company vision that they both understand and buy into. Additionally, make it clear how they fit into the big picture; this motivates and inspires! The better they do, the better your company does.

    ❼ Leverage The Natural Law of Attraction

    Pain pushes until vision pulls.

    Have you ever noticed that time seems to fly when you are doing something meaningful that you enjoy? Do the right things seem to show up at the right time?

    Well, this is no coincidence. It’s the Law of Attraction at play here.

    When we are clear about what we want and why, the pain of pushing forward seems to dissipate; In its place, the pleasure of achievement!

    ❽ Feel The Fear And Do It Anyway

    Looking up gives light, although at first it makes you dizzy.

    Yes. Establishing a vision can be a bit overwhelming at first. Outright scary if you want to know the truth. These feelings of uncertainty, doubt, and fear can certainly stifle imagination here. The key—acknowledge the fear and push through it!

    ❾ Squandering Vision Is A Sin

    The only thing worse than being blind is having sight but no vision.

    Wasted ability. It pains me even saying it.

    Having a vision for your company is not only afforded to specific people or businesses. Any leader can set a vision.

    ❿ Clarity From The Greatest Story Ever Told

    Where there is no vision, the people perish.

    Now I’m not going to interpret the Bible for you here. However, I love this quote when applied in the context of a company vision.

    In the absence of strong leadership providing clear vision, teams will tend to flounder or, worse yet, run amok chasing their interpretations and desires, eventually killing the business’s heart and soul.

    Company Vision: What Is It And Why You Need One

    Final Thoughts: Company Vision Quotes

    Pretty cool stuff here, hah?!

    Resonate with any of these quotes on company vision? Does any of the commentary light you up or piss you off?

    Either way, GOOD, we’re stirring emotions! Emotions are a conduit to action! 

    So in closing, I have a little homework assignment for you. Pick the quote that resonated with (or scared) you the most. Grab a pen and paper. Go somewhere quiet where you can focus. Now ponder the quote. Take as long as you need—I recommend 10 minutes or so.

    Understand the quote. Dissect it. Think of ways to apply it.

    When done, jot down the one thing you will do in the next 15 minutes to implement your thoughts.

    There is gold here. Go for it!

    If you feel so inclined, I love to hear from you. Let me know what transpired for you. 

    Here’s to your success!

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    About The Author



    The Dean Mercado Company helps growth-minded entrepreneurs optimize and scale their business.


    150 Motor Pkwy, Suite 401
    Hauppauge, NY 11788
    ☏ 631-333-7436

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