Can a child really teach you anything about business?
You bet they can!
In this installment from my popular “Business Lessons From Children” series, we’ll take a deep dive into that pigheaded determination a child exudes when they want what they want.
Have you ever sat there and watched a child systematically going about getting what they want?
Impressive, aren’t they?
They don’t take no for an answer.
They look for every possible way to find an angle to get in and get what they want.
Study The Masters Of Pigheaded Determination
Let’s start you off with a simple action item.
Watch a child in the upcoming week. See how they go about looking for and achieving what they want.
Now, somewhere along the line of becoming adults, we lose that pigheaded determination—that tenacity—that drive and purpose to get what we want. Regardless if it is either personal or professional.
One Example Of Where We Lose Pigheaded Determination
The month of December (inspired by when we originally wrote this post).
In December, we see a lot of small businesses taking their proverbial foot off the gas. They sell themselves a bill of goods such as:
“Oh, it’s December, time to coast… time for snooze mode” or…
“My clients aren’t going to buy anything in December.”
How do you know!?
Never assume! Don’t make the decisions for your target market. Instead, let them tell you what they want.
Check out this hilarious classic clip from the 70's sitcom "The Odd Couple"
Just because you are assuming that they’re not going to do business in December, does that mean you should stop doing business too?
Think about that. Think about what I just said. We see this every year when December rolls around. It seems like all of a sudden, business owners seem to lose their tenacity for doing business.
Remedy To Regain Pigheaded Determination
What do you do to up your momentum and gain back your tenacity?
Whatever it takes!
That’s what a child would do. Whatever it takes. Get back out there.
First, figure out, and make sure you are clear on exactly what you want to accomplish. Do you want to make another $20k, $30k, $40k, $50k, or $100k in sales this month? Whatever it is, figure it out.
Second, go after it with that childlike tenacity! Don’t take no for an answer.
Want More On Pigheaded Determination?
Here’s a video I shot back in 2013 for Online Marketing Muscle on the subject. For the most part, it’s just as relevant today as it was back then. Take a peek.